Footwear industry has been extensively growing in the past few decades. Amid COVID-19, while big brands encountered losses leading to stores shutting down, various small new brands commenced their e-commerce operations. If COVID-19 has taught us something, it is that even in bad times, there are opportunities. Making this their motto, those who knew that e-commerce businesses require far less capital and no retail physical store expenses at all, jumped into the industry! 

And now, there’s a lot of competition!

Far more than it was before!So now the real question is how can one stand out?

Here are a few tips!

  1. Focus on the problem
    Most of the companies focus on the product. The design, the style, the color etc. But more important than these details is the PROBLEM! What problem are you trying to SOLVE by urging consumers to buy YOUR product and not that of your competitors?
    Is it JUST the design or the style? Because everyone can copy those and many can make pretty shoes just using the numerous software programs.
    The game is much more than just the design or the style. It’s about stepping into the shoes of your consumers and understanding their needs by experiencing their problems.
  2. User Experience
    In a competitive world of today’s, it’s all about the experience! We live in a world where if it takes more than 5 seconds for the video to load, we don’t watch it at all. If snapchat stories are taking more than 5 seconds to load, we switch to instagram stories! That’s how fast the world is and that’s how the consumer behavior has become!
    Therefore, in order to increase your customer base, you need to focus upon the Experience that Your Shoes will Bring to Your Consumer! If it’s as random as any other, you’ll just be another random company!
  3. We’re all driven by emotions and love heals us!
    Read the above line again and keep your shoe consumers in mind! Yes, show them love, give them love & build a relationship with them!
  4. The Wow Factor!
    What’s your Wow Factor that sets you apart from your competitors? Price, quality? Everyone says that! With globalisation changing the dynamics of the world, you can get two same shoes, one for $100, one for $10. This is true!
    So your Wow Factor needs to be something else. Honestly, the second point in this article can work magic! Try making that your wow factor maybe?
  5. Make them an addict!
    Brand loyalty works in every industry! But two industries that it works the most in are Tobacco & Footwear! Once a person’s feet are addicted to the cushioning and comfort your company provides, no one can mess with their brand loyalty!

We hope these tips were useful for you. 

At least, they must be useful enough to get you started with the strategic planning & direction for your company!